After Google launched +1 in response to Facebook’s “like” (which incredibly launched 12 months earlier) I thought for a few minutes about how long it would take other notable companies to launch their “+1 offering”.
- Microsoft: announces it will launch +2 in 18 months followed by a purchase of another companies +7 technology at the 17 month mark
- EMI (or name your music label): launches +21 in 2018. This is the cadence of innovation. Take that Arcade Fire.
- RIM: Touch screens are overrated. Internet video is overrated. Like is overrated. +1 is overrated. We have perfected email.
That is all…





