Blog Archives

Goodbye to Crossing the Chasm?

October 22, 2010
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I admit it. After ten years I decided to re-read Crossing the Chasm by Geoffrey Moore and experienced a serious case of eye rolling. Now I realize Moore is a marketer, and as a few engineering colleagues recently reminded...

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Dear Mr. Cable, I Don’t Need You Anymore

August 1, 2010
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The big cable companies are great.  They are kind of like a fictional  lemonade stand that bundles ice, lemonade, a car battery and a coupon for a date with that Octuplet Mom. I don’t really know where I was...

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David Pogue, I Hope You Meant “35-year Old”

June 26, 2010
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During a keynote speech at a Book Summit in Toronto, David Pogue, the New York Times technology columnist said that he couldn’t name an under 25-year old who subscribes to a newspaper. Really?  David, as arguably the leading technology...

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Copyright, It’s Not For Kids

June 17, 2010
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Yes a percentage of kids steal stuff. From a packet of gum when they are 10 to music, movies and television content when they hit elementary school (yes it starts this early).  I’m looking at my five year old...

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Inaugural Post

June 16, 2010
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MioTrack is about something. And as far as my experience, the highlight of my career was  picking up a gallon of milk for Senator Moynihan and Senator Packwood.   Without that milk Senator Packwood’s driver would have had to ask...

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